Malta - Ta`Xbiex, Liverpool, 6th May 2022: Interwetten has today expanded its sponsorship portfolio in football and entered into a long-term regional partnership with Liverpool FC, a global brand and the most successful club in English football history. This was announced by the Reds and the sports betting provider after Liverpool FC successfully reached the Champions League final, taking place on May 28th in Paris.

With its commitment to Liverpool FC, Interwetten underlines its ambition to deliver emotional brand experiences and entertainment opportunities for football fans. Liverpool FC joins an exciting list of Interwetten partners, expanding on existing regional relationships with the National Hockey League (NHL), the European Darts Tour (PDC), as well as the sponsorships in winter sports with the German Ski Federation (DSV) and the Austrian Ski Federation (ÖSV).

Utilising a range of partnership assets, including offline promotions and content on LFC’s digital platforms in-market, Liverpool FC and Interwetten will develop a joint entertainment programme that puts fans at the core of each activation, with guaranteed goosebump moments.

Stefan Sulzbacher, Speaker of the Board at Interwetten: "As a reliable sports betting provider, we always strive for long-term partnerships and co-operations with international reputation. It fills us with pride that, with the help of Onside Sports GmbH, we will have one of the most traditional and powerful club brands in the world at our side in Liverpool FC."

Ben Latty, Commercial Director at Liverpool FC: “We are excited to launch our partnership with Interwetten. Together we will provide our fans in the region with new opportunities to engage with the Club through innovative content and unique experiences.”